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PA Together For Tourism


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In response to COVID-19 Social Root has created a support and recovery group for the tourism businesses in the Alberni Valley


In light of the impacts of COVID-19 on the tourism industry, Social Root Consulting felt a call to action to utilize our skill set and knowledge to offer support for tourism businesses in the Alberni Valley. 


This Facebook group is designed to offer personalized support, information, resources, and tools for tourism businesses in the Alberni Valley.

Now is the time to take an open source approach to remove any barriers or challenges being experienced by business owners.


Social Root has organized subject matter experts to participate in this program, and they will be offering their services and expertise for free by contributing to weekly live 30 minute sessions.


These sessions aim  to address focused topics for resiliency building, discuss any questions members may have, as well as offer information and tangible tools/resources for marketing, finance relief, and development.


Who should join this page:

  • Tourism businesses

  • Tourism Associations/Organizations

  • Employees working in travel and tourism


What you can expect from this page:

  • weekly live video engagement session to discuss collective action, focus on mitigation, realignment, creative solutions, and scenario planning

  • topic specific resources and tools

  • knowledge sharing

  • building a stronger network of tourism businesses in the Alberni Valley

  • tips on how to diversify your products and experiences

  • A safe support system by like-minded professionals

  • Information on regional, provincial, and national programs

  • one-on-one support for completing funding applications, creating marketing plans, emergency strategies etc.


Show your support by using our hashtag #PAtogetherfortourism

& you can now customize your Facebook profile picture with our frame 

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Now is the time to think about a regenerative future for tourism and visitor economies.


Bailouts and rescue packages for people and businesses are available but we need to think carefully about what kind of future we want and what incentives and directions are needed to get us there.


One way to approach regenerative tourism is through Design Thinking, this framework has huge potential as a creative thinking, user-centred, action-oriented means of ideating and exploring the future of tourism.

Email us now to inquire about personalized one-on-one planning and design thinking integration for your business


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April 8, 2020 " Navigating Through the COVID-19 Resources and Setting your Focus"

Guest Expert: Genevieve Huneault, Founder of Social Root Consulting



April 15, 2020 " Coming Together as a Tourism Community to Strengthen our Industry"

Guest Experts: Jonny Bierman, Founder of Eco Escape Travel & Tara Christensen, Business Development Officer for Community Futures Alberni-Clayoquot



April 22, 2020 " Exploring Tourism Trends as a Potential Opportunity for your Business"

Guest Experts: Nancy Arsenault & Lesley Anderson, Tourism Cafe Canada



April 29, 2020 5:00pm-5:30pm PMT

" Effective Marketing Approaches for Engaging your Visitors Now and After COVID-19"

Guest Expert: Ingrid Dilschneider, Founder of Matrix Marketing



May 6, 2020 5:00pm-5:30pm PMT

"How Shopify is Helping Businesses Diversify and get Online"

Guest Expert: Justin Papp, Success Specialist, Shopify



May 13, 2020 5:00pm-5:30pm PMT

"Now that we Have Tools in our Kit - let's Build. Business Engagement Session"

Guest Expert: Genevieve Huneault, Founder of Social Root Consulting



Thank you to all who are in support of PA Together for Tourism! Together we have the power to shift our tourism vision and operations in the Alberni Valley in order to become more resilient as an industry.



The Tourism Café

Matrix Marketing

Shopify Canada

Community Futures Alberni-Clayoquot

Valley Vibe Publications

Eco Escape Travel

Sustainable Tourism 2030

Tourism Vancouver Island



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